*2026 & again into new realms for bethmann bank. sense & senses. this time i was asked to work on a website keysujet for the fresh onlined foundation website. a varied project when it comes to the research & concept process. i appreciate the philantropist approach, the historical background & the core values of the bank. the bethmann bank foundation is focusing on sustainability, society, culture, art, science & research. subjects of matter which in these times of a now are from tremendous worth. a delicate clockwork of ressources & awareness. for the keysujet i decided for a mixture of metaphoric & obvious translations of what philantrophy means. so this world appears as a fragile mimosa protected by winged horses, supported by colummns. philantrophy might be the lighthouse in times of turbulent tides for pioneers & courageous thinkers. passing on knowledge & taking care of the sources is part of the entropy. philantropy a future fountain in perpetuum mobile. entwined by impossible stairs, obstacles & therefore beautiful vivid paths. the ones you need to take to gain perspectives. sometimes it needs a light & a dark version to fit all channels. based on the bethmann bank corporate design colour palette with a little twist & enhancement you can find excerpts on deep sea petrol online & for print purposes there is a light paper texture keeping winged horses & artwork fragments on the ground. very grateful to get the chance & commission to work on a wonderful project like this. merci to bethmann bank stiftung for the trust, the clear briefing, feedback & communication culture. thanks to felix schrader senior manager of communication & practise.♥︎
client | bethmann bank stiftung
corporate design | provided & (c) by bethmann bank
keysujets technique | mixed media collage & illustration digital
year | 2026
