silent and subtle in detail is the new loud. beginning of 2016 i created this ident animation for the vienna based soundbranding agency raven and finch. i enjoyed this collaboration on the ident – from the very beginning they had a clear concept of what the animation should contain. my visual transfer of their concept is based on their already existing reticent and elegant corporate design. i tried to emphasize the three main stages of the animation brand identity, emotional impact and brand value within deceleration – an opportunity for the beholder to explore details and focus on the essence.